Make people aware of the plastic pollution, by showing the fine print.
Long description
We are 2 students from Willem de Kooning Academy in Rotterdam. We entered the competition & chose the subject ‘take less’. In our concept you can see that it is important to read the fine print on plastic products and packaging. With this campaign we want to make people aware that packaging still looks so nice, but when you read the fine print it is actually very damaging to the environment.
We have designed 8 posters in a friendly style but when you read more closely, it is actually very shocking. We have also designed an app where you can order these posters. Part of the proceeds will be donated to charity. You will also find facts and tips on the app that you can apply to harm nature less.
There is also a video that raises awareness among the viewer. On the app you can listen to a podcast with nature activists.
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